The Herald

LOCAL NOTES

            The Herald has secured more new subscribers in the last three months than during any six months since it was published.  The people want the news of South East Kootenay and therefore they take The Herald.

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TO THE BUSINESS MEN

            At the present time there is hardly a family in Cranbrook that does not read The Herald.  That means that when you have anything to sell and tell the people about it, in the columns of The Herald you reach the very ones you are after.  When a person enters your store, you are anxious to show your goods and tell of your bargains.  But all of the people in Cranbrook do not enter your store each week.  You must talk to them in some other way.  The Herald is the medium.  The people read The Herald.  Make the advertising a part of your business.  Change your ads.  Show the people that you have something to sell.  Impress upon them the fact that you want their trade.  You are talking to 1200 to 1500 possible customers when you talk to the people through the columns of The Herald.

            This is worth remembering.  Advertising pays.